These are some selected articles with differing viewpoints
from the fields of Customer Feedback, Employee Feedback,
Customer Relationship Management and Privacy.
CUSTOMER FEEDBACK
A Complaint Is A Gift: Using customer
feedback as a strategic tool by Janelle Barlow and Claus Moller
Behind the Numbers:
Comapnies In The Dark About Customers. by Bethany Cooke
Train Your Customers to Talk Back by Nick Usborne
The Customer Experience Cycle by Melinda Nykamp and Carol Rozwell
Secret Shopper:Customer Disservice 2000 by Karen Solomon
EMPLOYEE FEEDBACK
Making Feedback Work: Turning Feedback From
Employee Surveys into Change by Joe Folkman.
Seek
Employeee Feedback and
Increasing
in-house feedback by Rachel S. Garron
TECHNOLOGY & CRM (Customer Relations Management) SYSTEMS
Power Shift: Putting More Power Than Ever in Your Customers' Hands, Technology Also Gives You The Power
To Keep Them Satisfied. by Sandra R. Sabo
Special Report: Design
Usability Putting Customer Data to Work. by John Shiple
Customer Disservice:Web retailer can choose from an abundant selection of customer-support software and services. So why can't you get better service online? by Michelle V. Rafter
Dissect your customers: The hot new enterprise software trend is CRM. But does it really live up to its promises? by Amy Helen Johnson
Customers R Us by Phil Davies
Customer Relationship Management: Anatomy of a Data Warehouse Failure by Lawrence F. Goldman
Assessing the State of CRM Deployment: Meta Group and IMT Strategies discover that there is more CRM talk than CRM action by Meta Group
Bad Karma, Good Karma: When CRM is good, it's very good. But when it's bad ... by kristin Zhivago
It's the People, Stupid!: Whether the technology likes it or not, it's time to remind ourseleves
who is at the center of CRM by Dick Lee
The Customer Interaction Center Advantage (Part I):In a two-part series, this column
explores channels, tools and processes that help companies provide the tailored customer service
they need to stay competitive.
and
The Customer Interaction Center Advantage (Part II) by Scott Stawski and Donna Arnold
CRM-How Much Will This Stuff Cost Me? by Jim dickie
PRIVACY AND CUSTOMER DATA
You know What They Did Last Night: Your company knows all there is to know about your customers' preferences and patterns, but do your customers want you to be
looking over their shoulders? by Daintry Duffy
How to Handle Customer Data Without Inviting A Privacy Meltdown by Brian Caulfield
The Uses and Abuses of Customer Profiling by Paulina Borsook